When Flex Forma came to us, they had great products—but their Amazon performance was not that much good. Sales were inconsistent, traffic was low, and it was clear something was off. One of the biggest issues was the product listing itself. The images didn’t really highlight the features of the gaiters or show how they could be used in real life. The listings felt plain and didn’t give shoppers a good reason to choose Flex Forma over competitors.
Even though they were running ads, the results weren’t great. The campaigns weren’t properly organized, and they lacked in maintaining proper ad strategy. As a result, they were spending a lot on ads but not seeing enough sales to justify the cost. Their ACOS (Advertising Cost of Sale) was sitting around 70%, which meant that for every dollar they earned, they were losing most of it to ads. This wasn’t just unprofitable—it was unsustainable.
Another issue was that the brand didn’t have a clear creative direction. There wasn’t a strong brand identity or visual story behind the listings. When you looked at their competitors, you’d often see eye-catching images, lifestyle photos, and clean designs—while Flex Forma’s listings looked generic and easy to scroll past. It wasn’t a product problem—it was a presentation and strategy problem.